Every church knows that kids matter. That’s not in question. A better question is, does your church act like every kid matters at every phase in their lives? A phase is a timeframe in kids’ lives when we can leverage distinctive opportunities to influence their future. That means the whining toddler, the dramatic fifth grader, and the stressed-out tenth grader are not just “going through a phase” that should be wished away; rather, they are transitioning through critical periods that we are called to discover, celebrate, and navigate strategically with them. It’s Just a Phase presents a challenge to churches to treat every kid like they are made in the image of God.